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Where's the Excitement?

Some of you may be too young, but do you remember that old Wendy's commercial where three grandma's stand over a giant fluffy bun and then ask "Where's the beef?". I still here this phrase on the occasion today and I love it. I was recently reminded of this when a client came to me because they were unhappy that the nutritional coaching I provided was not what they expected. I asked them what they expected and they said they wanted something that got them excited! "Where's the Beef?" or "Where's the excitement?" I thought to myself. Yes, we want to be excited about starting a new exercise routine or working towards a goal, but excitement can quickly fade. For example, being that Christmas is still fresh in your mind, did one of your kids, niece/nephew, grandkid, etc open a present on Christmas morning and then continue to jump up and down with so much excitement you thought they were having a seizure? Fast forward three weeks later to today, how excited are they about that present now? The excitement has probably faded right? Think of every fad diet that you've seen on an informercial, magazine, or from a friend that was like "I've found the answer to losing weight!", ie. the cayenne pepper, lemon, honey concoction, where the hell did that come from? Do you remember how excited people were about that? Why isn't that being prescribed by every doctor in the nation if it worked so well? Oh that's right, because it didn't! The tried and true things that have standed the test of time, AND WORK, may not be exciting or worth screaming from the top of a mountain, but if you stay consistent they will get you to where you want to be. Yes, the workouts and nutrition may get monotonous after a while, but try to think about your goals and the future and use that to help get you excited. It’s so easy to be nostalgic for the past, especially when you only remember the good stuff. But what good does it do for you to wish for things that are long gone? Imagine that you’ve already lost those 30 pounds, and get excited for the future! Your self image will envision that picture and your feelings will fuel the fire and excitement! Be the kind of person you want to be: Are you this kind of person:

  • I’m the kind of person that loves sweets.

  • I’m the kind of person that hates exercise.

  • I’m the kind of person that can’t lose weight.


  • I’m the kind of person that eats fresh and healthy food.

  • I’m the kind of person that keeps fit.

  • I’m the kind of person that can conquer anything

Einstein said “The definition of insanity is doing the same thing over and over again, but expecting different results”. So stop jumping from one "exciting" fad to the next and try to stick with the boring, but proven, methods that will help you reach your goals. If you need help, then I will do my best to make it as exciting as possible, but don't get mad when I tell you the same techniques you've heard for the past 10 years!

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